Privacy Policy

Last updated: February 25, 2026

At Groupe d'Achats Metropolitain Inc. (the "Company", "we", "our" or "us"), we are committed to protecting the personal information of our visitors and clients. This Privacy Policy describes how we collect, use and disclose your personal information when you visit our landing page at mbgroup.technology (the "Site") and your rights under applicable laws.

1. Privacy Officer

We have designated a Privacy Officer responsible for compliance with this policy and applicable privacy laws. For any questions regarding this policy or our practices, please contact:

2. Information We Collect

We limit the collection of personal information to what is strictly necessary for the purposes identified below.

A. Information You Provide Voluntarily

  • Contact details: Name, professional email address, phone number and company name provided through our contact or demo request forms.
  • Communication preferences: Your choices regarding receiving marketing materials from us.

B. Information Collected Automatically (Technological Means)

We use cookies and similar tracking technologies to collect technical data:

  • Usage data: IP address, browser type, device information and pages visited.
  • Profiling/Tracking: We may use tools to analyze your behaviour on our Site to improve our marketing efforts. Note: Tracking tools are disabled by default unless you provide express consent via our cookie banner.

3. Purposes of Data Collection

We use your information to:

  • Provide information or a demonstration of our AI receptionist service.
  • Respond to inquiries and provide customer support.
  • Analyze Site performance and optimize the user experience.
  • Comply with legal and regulatory obligations.

4. Automated Decision-Making

Since our service uses artificial intelligence, if we use your personal information to make decisions based exclusively on automated processing (e.g., a bot that qualifies leads or sets pricing without human intervention), we commit to:

  1. Informing you at the time of the decision.
  2. Upon request, explaining the personal information used and the key factors and parameters of the decision.
  3. Giving you the opportunity to have the decision reviewed by a human representative of the Company.

5. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with:

  • Service providers: Third parties (e.g., CRM systems, cloud hosting) who help us operate our business. These providers are contractually bound to protect your data.
  • Legal compliance: When required by law or to protect our legal rights.

Transfers Outside Quebec

Your information may be stored or processed outside of Quebec (e.g., in other Canadian provinces or the United States). We conduct Privacy Impact Assessments (PIAs) before transferring data outside the territory to ensure it receives adequate protection.

6. Data Retention and Destruction

We retain your personal information only for as long as necessary for the purposes for which it was collected. Once the objective is achieved, we securely destroy or anonymize the data in accordance with our internal policies.

7. Your Rights

You have the following rights regarding your personal information:

  • Right of access: Request access to the information we hold about you.
  • Right of rectification: Request correction of inaccurate or incomplete data.
  • Right to withdraw consent: Withdraw your consent to the collection or use of your data at any time.
  • Right to portability: Receive your personal information in a structured, commonly used technological format.
  • Right to de-indexation: Request that we cease disseminating your information or that we delete a link associated with your name.

To exercise these rights, please contact our Privacy Officer (Section 1). We will respond to your request within 30 days.

8. Security Measures

We have implemented physical, technical and administrative security measures to protect your personal information against unauthorized access. In the event of a "privacy incident" (data breach), we will notify the relevant authorities and affected individuals if the incident presents a risk of serious harm.

9. Changes to This Policy

We may update this policy periodically. We will inform you of any significant changes by posting a notice on our Site.